CLIENT
Parlour Dala
INDUSTRY
Beauty
SERVICES
Web, Brand, Meta ads
YEAR
2021
THE BRIEF
Parlour Dala is a Sydney beauty and skin brand that needed its site to work harder and its look to feel sharper.
Rex re-vamped the Wix site to lift conversions, rolling in a new logo and colour palette, an Instagram feed, fresh copy, an SEO tune-up and Square booking and payments, then migrated the plan and domain across.|The relationship has continued with design work and a related brand build, and Rex now runs the brand's Meta advertising.
WHAT REX DELIVERED
Services applied to this project.
Most projects pull on more than one. Rex runs them as a connected system, not a stack of separate disciplines.
Web Design & Build
Meta Ads
SEO
Branding & Design
Website re-vamp
A rebrand and restructure of the site, built around driving more bookings and enquiries.
Brand & booking
New identity plus Square appointment and payment integration for a smoother customer journey.
Meta advertising
Ongoing paid social keeping the studio's calendar full and the brand front of mind locally.
A relationship, not a project
A one-off re-vamp in 2021 that has grown into a design and paid social partnership still running today, more than four years on.
Multi-service trust
Web, brand and advertising all handled by Rex across the same relationship.
THE OUTCOME
What was achieved.
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