CLIENT
Northern Diamonds
INDUSTRY
e-Commerce
SERVICES
Web design, Ecommerce
YEAR
2024
THE BRIEF
Northern Diamonds offers ethical and sustainable diamond jewellery, both cultured and mined. The store had to earn trust for a high-value, considered purchase.
Rex designed and built the Wix ecommerce site with a refined, calm aesthetic that puts the stones and the brand's ethical story front and centre.|Every layout decision was made to reduce friction and build confidence on the path to a significant purchase.
WHAT REX DELIVERED
Services applied to this project.
Most projects pull on more than one. Rex runs them as a connected system, not a stack of separate disciplines.
Web Design & Build
Ecommerce
Branding & Design
Web design & build
A refined, considered store design suited to a luxury, high-trust category.
Ecommerce
Catalogue and checkout built for high-value, low-volume considered purchases.
A trust-led store
A refined shopping experience built for a high-consideration jewellery purchase.
THE OUTCOME
What was achieved.
START SOMETHING
Want results like these?
Tell us what you are building and we will tell you how Rex would approach it.