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CLIENT
National Tyre Retailer (anonymised)
INDUSTRY
Automotive Retail
SERVICES
Meta ads
YEAR
Ongoing
THE BRIEF
A major Australian tyre retail network needed always-on Meta advertising that generates leads efficiently at scale.
Campaigns are structured across warm, broad and lookalike audiences with a rotating brand-and-offer creative mix.|The focus is holding an efficient cost per lead while sustaining steady awareness.
WHAT REX DELIVERED
Services applied to this project.
Most projects pull on more than one. Rex runs them as a connected system, not a stack of separate disciplines.
Meta Ads
Meta advertising
Always-on campaigns across layered audiences with rotating brand and offer creative.
Efficient lead generation
Always-on campaigns holding an efficient cost per lead, around $2 to $3 on the best-performing audiences when healthy.
THE OUTCOME
What was achieved.
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