CLIENT
Dina Broadhurst
INDUSTRY
e-Commerce
SERVICES
Web design, Ecommerce, Custom dev
YEAR
2024
THE BRIEF
Dina Broadhurst is one of Australia's most recognised contemporary artists. She needed a digital home that matched the quality of her work and the reach of her audience.
The original site was not keeping pace with her growing international profile. Rex was brought in to rethink the store architecture, sharpen the visual presentation and create a platform that could support both her practice and her commercial operation over the long term.|The result needed to feel like her work: considered, bold and immediately recognisable, with commerce running quietly beneath the art.
WHAT REX DELIVERED
Services applied to this project.
Most projects pull on more than one. Rex runs them as a connected system, not a stack of separate disciplines.
Web Design & Build
Ecommerce
Branding & Design
Custom Development
Web design & build
A fully custom design built around Dina's visual identity, with a store layout that converts while letting the art take centre stage.
Ecommerce & custom dev
Edition management and a bespoke Velo pricing engine that applies live size and framing options without maintaining endless product variants.
Brand direction
A typography, colour and layout language codified so the brand stays consistent as the practice grows.
Global reach
A platform built for international buyers, with shipping and fulfilment configured for collectors across Australia, the UK and the US.
Elevated brand presence
A digital home that now matches the calibre of her gallery representation, press and social following.
Long-term partnership
Rex continues to support the store with new features as Dina's practice and product range evolve.
THE OUTCOME
What was achieved.
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