CLIENT
Cutting Force
INDUSTRY
Construction
SERVICES
Web design, CMS, Google ads
YEAR
2024
THE BRIEF
Cutting Force has more than 40 years in concrete cutting, coring and scanning across Melbourne and Gippsland, with a project list to prove it.
The site needed to carry the weight of that track record, which includes the Melbourne Metro Tunnel and the Hazelwood Power Station demolition. We built a Wix site with a CMS-driven project portfolio so they can keep adding marquee infrastructure work.|We also managed Google Ads to capture high-intent demand for specialist cutting and coring services.
WHAT REX DELIVERED
Services applied to this project.
Most projects pull on more than one. Rex runs them as a connected system, not a stack of separate disciplines.
Web Design & Build
Google Ads
SEO
Custom Development
Web design & build
A credible, industrial-grade Wix site that matches four decades of specialist work.
CMS project portfolio
A dynamic structure for adding major infrastructure projects as standalone pages.
Google Ads
Paid search targeting high-intent commercial and infrastructure enquiries.
Strong organic visibility
A consistent organic performer, drawing between roughly 4,500 and 11,700 impressions a month for high-intent cutting and coring searches.
Built for landmark work
A portfolio designed to showcase major infrastructure projects, from the Melbourne Metro Tunnel to the Hazelwood Power Station demolition, with the team adding new work themselves.
THE OUTCOME
What was achieved.
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