CLIENT
1 Question
INDUSTRY
Technology
SERVICES
Meta ads, App installs
YEAR
2020
THE BRIEF
1 Question is a technology startup that needed paid social to drive app installs as it scaled into new markets.
Rex built and managed Meta App Install campaigns across the US, UK and Australian markets, handling structure, creative and budget allocation between regions.|It was a hands-on, ongoing engagement that flexed with the product through its early growth.
WHAT REX DELIVERED
Services applied to this project.
Most projects pull on more than one. Rex runs them as a connected system, not a stack of separate disciplines.
Meta Ads
Strategy & Consulting
Meta advertising
App Install campaigns built and restructured across three international markets.
Budget strategy
Active budget allocation between US, UK and AUS based on performance.
Multi-market growth
Sustained app-install advertising across the US, UK and Australia through the startup's early growth.
THE OUTCOME
What was achieved.
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